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One of the proposals could be voted on next week by the city council and would directly affect the city’s clubs.
The meeting brought together 40 professionals from the clubs’ legal, communications and marketing departments, as well as executives from companies in the betting sector. Club officials are concerned about the financial impact of the measures, which could impact sponsorship contracts signed with betting companies.
One of the main concerns is Bill 560/2025, which is currently making its way through the council. The proposal prohibits advertising by betting companies at events in the city of São Paulo. This applies to events organised by public or private entities, whether for-profit or non-profit.
About Seven Seven Seven
But I couldn’t have accomplished half of what I did without all of my colleagues, past and present. Our talented team of writers, editors, web site development guys, production team, on screen reporters, Human Resources, Accountants, everyone. It took the whole team to make sure we put up the latest news and opinions every day, and everyone deserves their fair share of the credit.
To all of those I met at the handful of conferences I attended before Covid-19 sent everything to digital, and all of those I met over email or Zoom since, it was a pleasure to meet you. I hope we get the chance to meet again when all of this is over, and you can reach me at any of my contact details listed at the bottom if you want to catch up in the meantime.
I’m still not 100% sure what I’ll be doing next, but I suspect it will still be in the gambling industry. This has been my life for more than a decade, and it’s an industry I continue to love and appreciate. No matter if I continue to write about it or throw myself back into an operations setting, it will always be apart of who I am. If you still want to be in touch, you can connect with me on LinkedIn, or you can follow me on Twitter if you to know whatever tangent I’ve gone off on next.
About Seven Seven Seven
An ACMA spokesperson reiterated: “BetStop is an important consumer protection measure, but it only works if wagering companies follow the rules.”
As of January 2027, BetStop will be further promoted as part of a reform package to gambling laws in Australia. Following a statutory review, the government committed to improving system usability and boosting promotional efforts. It is also committed to funding ACMA marketing to support BetStop and recovering operational costs from industry participants.
Additionally, the register will receive AU$28.7 million over four years, with AU$3.2 million ongoing annually beyond that to improve data-matching systems.
