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What is Brave Cat?
The UK has historically maintained a high channelisation rate due to it being particuarly mature with a huge competitive offering. According to the report, up to 1,491 licensed sites provides sufficient choice for engaged players.
The report utilised various methods to estimate the size and scale of Europe’s black market, including web traffic, digital marketing, macros data and regulations in place across the 28 markets surveyed.
Helios, a specialist consultant in gambling web traffic, analysed the number of black market websites actively marketing across the 28 markets included in the report, between March and May.
How to play Brave Cat
Before I sign off, to the staff writers, past and present; Steven Stradbroke, Peter Amsel, Jamie Hinks, John Blaise, Erik Gibbs, Lee Davy, Kirby Garlitos, Jasmine Solana, Leonard Postrado, Paul Seaton, Dan Taylor, Derek Tonin, Criz Hombrebueno, Ed Drake, Lee Bell, Rafi Farber, Daniel Gardner, Paul How, Admir Aljic, Anton Fabico, Mike O’Donnell, Jason Kirk, and Vince Martin, and our on-camera hosts Becky Liggero-Fontana, Dana Workman, Angelia Ong, Ed Pownall, Stephanie Tower and Tatjana Pasalic, to our excellent productions team Patrick Visenio, Jerome Guidotti, Rob Peacock, Ian Matteo, Glenn Ala, Chris Roxas, Geoff Salorio, Yancy Uy, Carol Tan, Evette Borromeo, Jeks Inanuran, Janus Martinez, Giselle Ordinario, Joseph Cataan, Sandy Ventosa, Carlos Dittborn, Mani Singh, Roland Naidoo.
And to all of the people behind the scenes Giron Perez, Joey Bote, Sid Isidro, Roger Castro, Tristan Villagracia, Jeremy Beltran, Ednelyn Agulto-Manalo, Jeh Almazan, Ian Ignacio, Red Bargan, Kimmy Maclang, Xeirus Sta. Ana, Lea Nicolle Luat, Catherine Resurreccion, Alexandre Esguerra, Jayson Pimentel, Samori Joseph, Cindy Padilla, Amanda Lopez, Rogelio Gabiano, Aries Hegina, Fawn Labrie, Anthony Dohm, Adrian Eden, Paolo Ramos, Emily Haruko Leeb, Mani Chagtai, Brad Lancaster, Carl Rivera, Alfredo Abaroa, Shannon M, Aphol Angeles, Vine and Zen Alvarez, Frey Sotelo, Daves Biag, Idn Aguliar, Angela Alano, Jeremy Yap and George F.
I thank you from the bottom of my heart. I hope you enjoyed it as much I enjoyed working with you.
How to play Brave Cat
While Polymarket pulled off a coup with the signings of James, Eli Manning and Derek Jeter, a Novig ad featuring Sweeney arguably received as much fanfare. Sweeney, an Emmy Award-nominated actress known for her role in HBO’s Euphoria series, stars in the spot titled “Just Sports.” As of Friday afternoon, the Novig post on social media platform X received at least nine million views.
Throughout the ad, Novig throws shade on its rivals for offering niche markets on events such as the timeframe for when traders believe that Venezuelan President Nicolás Maduro will be removed from office. Unlike operators such as Kalshi and Polymarket, Novig has opted to limit its offerings to purely sports. “No betting on wars, or deaths…or politics,” Sweeney mused.
During the 2025-26 NBA season, Kalshi made waves by granting an equity stake to two-time league MVP Giannis Antetokounmpo. According to the Wall Street Journal, Sweeney’s representatives approached Novig to express interest as a potential investor. Eventually, the company granted her an undisclosed amount in equity. The increased role of celebrity endorsements in the space is a trend that will likely receive closer observation in the coming months.