Great Adventure

About Great Adventure

The lesson is simple: gambling still attracts capital when the money is visible. It is less attractive when the payoff lies far in the distance.

The biggest new uncertainty in US sports betting is prediction markets. The American Gaming Association estimates that Americans will legally wager $29.5 billion in betting handle through US regulated commercial sportsbooks during the 2026 NFL season, broadly unchanged from the $29.4 billion handle recorded in 2025. These figures refer to the amount wagered, not sportsbook revenue.

Robinson calls prediction markets “the main event”. His argument is not simply that US customers are moving from sportsbooks to prediction markets. The more important point is that sportsbooks no longer have the relatively protected market that was once assumed.

What is Great Adventure?

“The ambition is to give talented creators the freedom to try more ideas.”

It is with that ambition that Yggdrasil has developed two new solutions that Curwen believes can change both how games are created and who is able to create them. Game in a Box is designed to make the development process faster, more efficient and more flexible, while Studio in a Box goes a step further, giving businesses the tools to build their own portfolio of original games without the need to establish a traditional studio of their own.

Game in a Box addresses the development process itself. Traditionally, a game idea passes through multiple stages – from maths and development to QA and certification – potentially involving different teams and repeated rounds of work.

About Great Adventure

“In simple terms, what we have undertaken is a shift from machine-assisted human trading to human-assisted machine trading,” Lamb explains.

The shift means that rather than spending their time pricing and managing established markets, traders can now apply their expertise where human judgement has the greatest value, including developing and testing new products. AI removes many of the practical limits on what can be offered and priced, and manages the resulting scale and complexity. The result is greater efficiency for Kambi and a better service for its partners and their customers.

“To this point, sportsbook product creation has largely been guided by a trading department’s ability to profitably price and risk-manage certain bet offers,” Lamb says. “AI trading lifts those limitations, while also enabling that existing human expertise to be leveraged more effectively.”