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That distinction also informs his view of the wider battle. Asked whether illegal gambling can actually be defeated, his answer is: “No, but you can make it very difficult for them.”

The objective, he argues, is to make it harder for operators to simply replace a blocked domain with another one. “If they knew there was a tool that would find those new sites as well, they might become more cautious.”

It is a philosophy that sits within a broader shift in the industry’s approach to the illegal market. Domain blocking remains important, but regulators are increasingly looking at payments, advertising, affiliate and acquisition channels and cooperation across jurisdictions.

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That question eventually became Swipe Games, a Cyprus-based business that is well on the way to establishing swipe games as a casino category in its own right. Still in its commercial infancy, the company has rapidly gained traction across the industry since beginning sales late last year.

Instead of asking players to select individual titles from a conventional lobby, Swipe Games takes its cues from the social-media feed. Players enter an endless stream of short videos and have three to five seconds to choose between three possible outcomes. For example, in a football penalty shoot-out game that could mean a goal, miss or a save.

The ending of the video reveals the result. If the player does not fancy a particular clip, they simply swipe up to see another.

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According to CNN Brazil, the government is considering expanding restrictions on betting advertising and banning online casino games. The idea would be to maintain only sports betting.

The decision to use a provisional measure means the restrictions can take effect immediately, less than a month before the elections. This is the clearest indication yet that the sector is being used for electoral purposes to try and secure Lula’s re-election.

The drafting of the text is reportedly in the hands of the Civil House, with some believing that it serves an electoral purpose, meaning Lula potentially riding the wave of criticism against the sector.