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About Jingle Bells Bonanza
“At the end of the day, this is not about revenue. This is about channelization,” Nally added. “How much of that black market can we channelize into the legal, regulated market?”
According to Nally, approximately 70% of online gambling in Alberta occurred through unregulated operators prior to the July 13 launch, with the remaining 30% flowing through Play Alberta, the province’s sole legal platform at the time.
As of Sept. 17, 31 licensed iGaming operators are officially live and accepting wagers across the province.
About Jingle Bells Bonanza
Another MIW 2024 alum, Lois Bright, who also founded of Women in Gaming Africa and co-founded Gaming Advisory Partners, says the group’s key achievement has been making women visible and helping them to progress into leadership roles.
“I think it’s given a boost to women in the sense that they have a platform for tangible change, not just them as individuals, but collectively as a movement,” Bright says.
A point the industry largely agrees on is that DEI must start at the top.
About Jingle Bells Bonanza
A yes for jobs, a yes for economic opportunity, a yes to support our community,” the narrator says during the commercial. “A new casino would have a positive impact on our county, and we have the power to make sure it lands here, where our community can benefit.”
There’s also opposition to a casino in Allen County. Last year, a group of anonymous business owners, residents, and faith leaders assembled to launch Save Fort Wayne. The political action group says a casino “creates a net loss” by increasing addiction and crime.
The group’s website features an interactive slot machine where the spin always lands on an alleged negative consequence such as “addiction,” “bankruptcies,” “divorces,” “mental health issues,” “fatal accidents,” “child neglect,” “human trafficking,” and “poverty.”